Tech rebrands, logged.
59 rebrands from tech and startups — who did them, which typefaces, and the sources. Searchable, filterable, sourced.
59 entries
| Company | Date | Studio / agency | Typefaces | What changed |
|---|---|---|---|---|
| McAfee | Oct 2026 | Unknown — submit | Unknown — submit | New logo and identity (Brand New entry; details paywalled) |
| Gusto | Sep 2026 | Smith & Diction | Unknown — submit | New identity by Smith & Diction (Brand New entry; details paywalled) |
| Intuit | Sep 2026 | JKR and In-house (type: MCKL) | Tally | New lowercase wordmark and masterbrand system with custom Tally typeface |
| Calendly | Aug 2026 | Smith & Diction | Unknown — submit | New logo and identity by Smith & Diction (Brand New entry; details paywalled) |
| Driver | Aug 2026 | Play | Unknown — submit | New logo and identity by Play (Brand New entry; details paywalled) |
| Aug 2026 | In-house with Koto (type: MCKL) | Instagram Sans (updated); Instagram Pen; Instagram Mono | Bolder, simpler script wordmark; expanded type family | |
| Vizcom | Aug 2026 | Outland | Unknown — submit | New logo and identity by Outland (Brand New entry; details paywalled) |
| Granola | Jul 2026 | Ragged Edge | Unknown — submit | New logo and identity by Ragged Edge (Brand New entry; details paywalled) |
| Malwarebytes | Jul 2026 | Redscout | Unknown — submit | New logo and identity by Redscout (Brand New entry; details paywalled) |
| Stack Overflow | Jul 2026 | Koto | Stack Sans | Rebrand for the AI era with off-kilter logo and notched Stack Sans |
| Threads | Jul 2026 | Studio NARI | Unknown — submit | New logo and identity by Studio NARI (Brand New entry; details paywalled) |
| Ideogram | Jun 2026 | How&How | Unknown — submit | New logo and identity by How&How (Brand New entry; details paywalled) |
| OpenCoreOS | May 2026 | Further | Unknown — submit | New logo and identity by Further (Brand New entry; details paywalled) |
| Etsy | Mar 2026 | SYLVAIN | Unknown — submit | New logo and identity by SYLVAIN (Brand New entry; details paywalled) |
| Firefox | Mar 2026 | Jones Knowles Ritchie | Unknown — submit | New mascot & visual language by Jones Knowles Ritchie (Brand New entry; details paywalled) |
| LangChain | Mar 2026 | Play | Unknown — submit | New logo and identity by Play (Brand New entry; details paywalled) |
| GoFundMe | Jan 2026 | Koto (type: Lift Type) | GoFundMe Sans; GoFundMe Display | Evolved logo with Progress Circle motif and custom typefaces |
| Vimeo | Dec 2025 | TOOYA | Unknown — submit | New logo by TOOYA (Brand New entry; details paywalled) |
| Superhuman | Nov 2025 | Smith & Diction | Unknown — submit | New logo and identity by Smith & Diction (Brand New entry; details paywalled) |
| Zempler Bank | Nov 2025 | Output | Unknown — submit | New logo and identity by Output (Brand New entry; details paywalled) |
| Aptos | Oct 2025 | Ashfall Studio | Unknown — submit | New logo and identity by Ashfall Studio (Brand New entry; details paywalled) |
| Will Bank | Sep 2025 | Renan Benvenuti and Plau | Unknown — submit | New logo and identity by Renan Benvenuti and Plau (Brand New entry; details paywalled) |
| Base | Aug 2025 | In-house | Unknown — submit | New logo and identity by In-house (Brand New entry; details paywalled) |
| Solflare | Aug 2025 | Ragged Edge | Unknown — submit | New logo and identity by Ragged Edge (Brand New entry; details paywalled) |
| Hily | Jul 2025 | O0 Design | Unknown — submit | New logo and identity by O0 Design (Brand New entry; details paywalled) |
| Lyft | Jul 2025 | Koto (type: NaN) | Rebel Sans | Evolved logo and custom typeface |
| New Horizon Bank | Jul 2025 | For Different | Unknown — submit | New logo and identity by For Different (Brand New entry; details paywalled) |
| Nextdoor | Jul 2025 | Unknown — submit | Unknown — submit | New logo (Brand New entry; details paywalled) |
| Google Gemini | Jun 2025 | PORTO ROCHA | Google Sans | New Spark mark, gradients and motion system for Gemini |
| Microsoft Security | Jun 2025 | Koto | Unknown — submit | New identity by Koto (Brand New entry; details paywalled) |
| Adobe | May 2025 | Mother Design and In-house (type: MCKL) | Adobe Clean Display | Unified 'A' and wordmark, simplified Adobe Red palette, Adobe Clean Display |
| Grubhub | May 2025 | In-house | Unknown — submit | New logo and identity by In-house (Brand New entry; details paywalled) |
| TwelveLabs | Apr 2025 | Pentagram | Unknown — submit | New logo and identity by Pentagram (Brand New entry; details paywalled) |
| OpenAI | Feb 2025 | In-house (with ABC Dinamo, Studio Dumbar) | OpenAI Sans | First rebrand: OpenAI Sans, redrawn 'blossom' mark, new palette, 'emotive point' |
| Mozilla | Dec 2024 | Jones Knowles Ritchie (type: Studio DRAMA) | Mozilla Headline; Mozilla Text | Full rebrand with bespoke semi-slab wordmark and custom uniwidth type family |
| Kit | Nov 2024 | Koto | Unknown — submit | New logo and identity by Koto (Brand New entry; details paywalled) |
| Workday | Nov 2024 | Koto | Unknown — submit | New logo and identity by Koto (Brand New entry; details paywalled) |
| Freetrade | Oct 2024 | Koto | Unknown — submit | New logo and identity by Koto (Brand New entry; details paywalled) |
| Figma | Sep 2024 | In-house (type: Grilli Type) | Figma Sans | Brand refresh; custom Figma Sans replaces Whyte |
| PayPal | Sep 2024 | Pentagram (type: Lineto) | PayPal Pro; PayPal Pro Text | New wordmark and bespoke type family based on LL Supreme |
| Pienso | Sep 2024 | Pentagram | Unknown — submit | New logo and identity by Pentagram (Brand New entry; details paywalled) |
| Amply | Aug 2024 | Rowdy Studio | Unknown — submit | New logo and identity by Rowdy Studio (Brand New entry; details paywalled) |
| Bumble | Jun 2024 | In-house | Unknown — submit | New logo and identity by In-house (Brand New entry; details paywalled) |
| Talkspace | May 2024 | Koto | Unknown — submit | New logo and identity by Koto (Brand New entry; details paywalled) |
| IPAI | Apr 2024 | LIT | Unknown — submit | New logo and identity by LIT (Brand New entry; details paywalled) |
| Klarna | Apr 2024 | In-house (type: Colophon Foundry) | Klarna Title; Klarna Text | Brand refresh with two custom typefaces |
| Speechmatics | Apr 2024 | In-house | Unknown — submit | New logo and identity by In-house (Brand New entry; details paywalled) |
| Story Protocol | Mar 2024 | Slope | Unknown — submit | New logo and identity by Slope (Brand New entry; details paywalled) |
| Discord | 2024 | Unknown — submit | ABC Ginto Nord (custom) | Brand refresh; wordmark is a custom adaptation of Ginto Nord |
| Revolut | Dec 2023 | Unknown — submit | Unknown — submit | New logo (Brand New entry; details paywalled) |
| Nov 2023 | Pentagram | Reddit Sans; Reddit Display | 3D Snoo, Snoo-in-conversation-bubble logo, new bespoke typefaces, expanded palette | |
| Patreon | Oct 2023 | Wolff Olins (wordmark: Dinamo) | ABC Oracle (custom variable wordmark) | Dynamic 3D 'P' logo with no canonical form plus variable wordmark |
| Miro | Sep 2023 | AKQA | Unknown — submit | New logo and identity by AKQA (Brand New entry; details paywalled) |
| Kickbase | Aug 2023 | Studio zur Strassen and Mark O'Neill | Unknown — submit | New logo and identity by Studio zur Strassen and Mark O'Neill (Brand New entry; details paywalled) |
| Perplexity | Aug 2023 | Smith & Diction | FK Display; FK Grotesk; FK Grotesk Neue | New asterisk/revolving-door symbol and lowercase FK Display wordmark |
| Airtasker | Jun 2023 | Koto | Unknown — submit | New logo and identity by Koto (Brand New entry; details paywalled) |
| Mixpanel | Apr 2023 | In-house | Unknown — submit | New logo and identity by In-house (Brand New entry; details paywalled) |
| Sauce Labs | Mar 2023 | How&How | Unknown — submit | New logo and identity by How&How (Brand New entry; details paywalled) |
| Wise | 2023 | Ragged Edge (with Wise Design) | Wise Sans | Bold new brand look with custom Wise Sans (extension of Parafina, refined with NaN) |