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Instagram

Rebrand · Aug 2026

Date

Aug 2026

Studio / agency

In-house with Koto (type: MCKL)
Index: In-house, Koto

Typefaces

Instagram Sans · Instagram Pen · Instagram Mono
Instagram Sans (updated); Instagram Pen; Instagram Mono

What changed

Bolder, simpler script wordmark; expanded type family

Sources

  1. underconsideration.com https://www.underconsideration.com/brandnew/archives/new_wordmark_and_identity_for_instagram.php
  2. meta.com https://www.meta.com/design-at-meta/blog/the-new-instagram-brand-identity/
  3. koto.com https://koto.com/projects/instagram

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