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Perplexity

Rebrand · Aug 2023

Date

Aug 2023

Studio / agency

Smith & Diction
Index: Smith & Diction

Typefaces

FK Display · FK Grotesk · FK Grotesk Neue

What changed

New asterisk/revolving-door symbol and lowercase FK Display wordmark

Sources

  1. underconsideration.com https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_perplexity_by_smith_diction.php
  2. medium.com https://medium.com/smith-diction/branding-perplexity-ai-70eb2cb2ef48

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