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Lyft

Rebrand · Jul 2025

Date

Jul 2025

Studio / agency

Koto (type: NaN)
Index: Koto

Typefaces

Rebel Sans

What changed

Evolved logo and custom typeface

Sources

  1. underconsideration.com https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lyft_by_koto.php
  2. koto.com https://koto.com/projects/lyft
  3. brandarchive.substack.com https://brandarchive.substack.com/p/lyft-koto-2025

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