OpenAI

Rebrand · Feb 2025

Date

Feb 2025

Studio / agency

In-house (with ABC Dinamo, Studio Dumbar)
Index: In-house

Typefaces

What changed

First rebrand: OpenAI Sans, redrawn 'blossom' mark, new palette, 'emotive point'

Sources

underconsideration.com https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_openai_done_in_house.php
openai.com https://openai.com/brand/
wallpaper.com https://www.wallpaper.com/tech/openai-has-undergone-its-first-ever-rebrand-giving-fresh-life-to-chatgpt-interactions

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